After the announcement of quarterly financial results Lenovo officials admit that the acquisition of Motorola “did not meet up to expectations.” But if you can really be surprised?
85% drop in sales in China and “unsatisfactory” results in the United States, in theory, do not bode well for the future Lenovo brand Moto. Already it said that Lenovo, instead of focusing on the former Motorola, will return for the insertion of a greater effort in their budget brands such as ZUK, because they better prognosis.
And I wonder – do you really Lenovo expected something else after such a short time?
the acquisition of Motorola by Lenovo took place in the autumn of last year, a few weeks after the release on the market trinity smartphone Moto X Style, Moto X and Moto Play G3. So – de facto – after that, as new models somewhat precipitated sales momentum.
Not only that, since last year’s premier competition is not sleeping and the market has been almost overwhelmed products rivals that … well what can I say, they are objectively better in each segment. Moto X style, which frankly I love and that is my private smartphone of choice, already at launch slightly lagged the specification of the rest of the top devices. How, then, is to compete on the market today, with a new flagowcami, even with the Huawei P9, which is not quite that good, it’s still not exaggerated way? The same applies to slightly stronger, indestructible Moto X Force – a great smartphone, but the competition in the “broader picture” copes better.
Moto X Play stands a very good battery life and high quality for its class hardware device, but is it enough? Of course not. Play both Moto X and Moto G are pushed out of the market by getting better equipment with medium and low shelves that are also getting cheaper. Not to mention the ridiculously cheap “Chinese people”, which ceased to stand out from the brands of the mainstream and are a force to be reckoned with.
Speaking about the lack of satisfaction with the results after the acquisition of Motorola, Lenovo will ship in the world very confusing signal. Because in addition to the rebranding of mobile devices Motorola to Lenovo Moto of this acquisition still nothing really came of!
Only 10 days ago we saw the first of the fruits of cooperation between the two companies, in addition the least impressive – Moto G4 and Moto G4 Plus. We had the opportunity to spend with them a few moments and in my opinion only since the launch of Lenovo should talk about successes or failures.
Barely two weeks separate us from the next, this time much more important, Prime Minister – new, top equipment Lenovo Moto, who have to wear the letter “Z” in the name, and with them have to appear very interesting modules, which – in contrast to what made LG with its G5 – may make sense.
still we look forward to the premiere of a brand new SmartWatch, because last year’s Moto 360 also managed to get a bit stale.
I understand that money is money and a weak sales performance of Motorola under the wings Lenovo can not be denied. However, the fact that Lenovo speaks of “disappointment” today the media industry around the world provide the general public (or potential customers) that Moto is written off.
Meanwhile, it is a very far-reaching conclusion, because I do not know even under the wings of the future of the brand Lenovo. Judge will be able in a few months, when all the news of this tandem will go longer on store shelves, and customers decide portfolios success or failure.
So – despite the words of officials Lenovo – it will jump on the train, which Industry media are going today, called “Moto ends,” let it ride the train a few stations.
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