Samsung is delighted with record popularity that during the pre enjoyed in Europe Galaxy Galaxy S7 and S7 Edge. For this reason, he decided to prepare a new attractive promotion to encourage further inhabitants of the Old Continent to purchase this year’s flagship, along with goggles Gear VR.
Customers who decide to take possession of the Galaxy S7 or Galaxy S7 Edge, will be able to purchase “dedicated” Gear VR goggles at a discount. That’s not all. They also receive access to normally paid content Oculus Store – Anshar Wars 2, Darknet, Drift, Keep Talking and Nobody Explodes, Ocean Rift and Starchart.
This promotion is aimed at strengthening the position of Samsung in Europe ” raise “the sale of Galaxy and Galaxy S7 S7 Edge and increase market share in virtual reality. Since the beginning of the Koreans already sold 300,000 Gear VR. It is estimated that this segment “grow” by 168% compared to the previous year, when it into the hands of customers on the continent supplied approximately 1.8 million VR goggles.
Our Galaxy S7 and S7 edge are performing extremely well, demonstrating continued strong demand for our premium flagship devices. The smartphone is already so fundamental to our lives but connecting it with a product like the Gear VR opens up incredible new experiences That often are as emotional as they are immersive. With this new incentive, we’re Encouraging broader VR adoption That so more people can experience this amazing new technology for themselves.
David Lowe, Chief Marketing Officer, Samsung Electronics Europe
it is worth to recall that just a few days ago Max Cohen oculus said that in April, the Gear VR has already received one million users.
it is estimated that in 2016 in Eastern Europe purchased will be together VR goggles 4.7 million, of which 90% is to be the Gear VR. While in 2020 the value of this market is expected to reach $ 10 billion globally, while in Eastern Europe the same $ 3 billion.
Source: Samsung
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