"Life companion" - Samsung Galaxy S4 promotes model (video) - Marketing Over Coffee

April 26 launched a campaign to promote the smartphone Samsung Galaxy S4. The motto “life companion” refers to its functionality. This phase of the national campaign to support sales activities will continue until the end of August.

The campaign will include a very large group of media. Advertising will appear in magazines printed with business groups, lifestyle, fitness, sports and more. Internet activities to encompass hundreds of websites and Internet portals, including Gazeta.pl, Interia.pl, Onet.pl, WP.pl, O2.pl, boxes, Youtube.com, Google services, and more.

Communication will or social networking sites such as Facebook, blogging and e-commerce sites: Allegro, Ceneo.pl and SKAPIEC.PL. Large format posters will appear in the major cities and airports.

The campaign will also include a presentation at Galaxy Studios in shopping malls throughout the country, in a specially prepared , the mobile version of this stand (Mobile Galaxy Studio), which appears in most cities, the holiday Samsung Summer Zones in the major Baltic resorts.

On the campaign spots have also been produced, which will be broadcast in cinemas across Poland and the largest TV stations – TVP, Polsat, TVN and others. Also planned a host of events and advertising that will be carried out in malls, retail outlets and mobile carriers in commercial networks.

Printed materials developed for the campaign and Leo Burnett agency Cheil, and media planned and bought by Starcom. Public relations activities of an agency Havas PR Warsaw.