the Aussie was asleep in the hotel when it is connected to the network the smartphone, engaged in the fire. Zwęglił sheet and carpet. Man, he burned his finger. At the other end of the world, in new York, we watched movies, when the phone exploded in his hands. Home included, even fire alarms. The boy was burned and do not want to look in the eye, no smartphones. Florida residents lit up the phone in my front pants pocket when he did in-store purchases. Received burns to the thigh and the thumb.
However, according to Samsung, the first two are widely described in the media cases are not was about the Galaxy Note 7 as in the public space appeared, a case of exploding smartphones turned out to be a real fire. Quickly, so she reached for a bucket of water. In early September, two weeks after appearing on the shelves of the new flagship trinkets, announced the recall from the market all 2.5 million copies. Soon stock the Samsung fell. Since then, the company has managed to push off from the bottom, but still pregnancy he sfatygowana reputation. And, maybe, a lot of water it will take before Samsung again to get to the surface.
Apple vs Samsung: report from the battlefield
Apple’s Relationships with Samsungiem for several years are more reminiscent of the dirty war than pure competition. Bloodthirsty fight for customers complete interference of the court on infringement of patents. The battle at the front of attorney, which Samsung loses, it will be resolved soon, the U.S. Supreme Court. If we are talking about smartphone sales rise by Koreans. According to analyst firm International Data Corporation sold in the second quarter of this year, 77 million copies, which gives them a 22.4 per cent. of the world market. Apple sold at the time of 40.4 million smartphones, giving it 11.8 per cent. In third place with 32.1 million devices were Huawei, which controls 9.4 percent. market. However, if we are talking about tablets, the Americans occupy a leading position. In the second quarter, Apple sold 10 million units, giving it 25.8 per cent. participation in the market. Samsung ranked second with $ 6 million and $ 15.6 per cent., and third place went to Lenovo 2.5 million and 6.6 percent.
the Last battle in this war was supposed to be a battle of Note 7 and iphone 7 Plus Apple. Significant, Samsung has introduced its latest model of the world in early August, a month before the release of the new iPhone . – The advisability of introducing Note 7 on sale before the release of the new Apple led to disaster. This decision was disastrous in its consequences not only of image reasons, but primarily financial, ” says James Stasik, an analyst at X-Trade Brokers, one of the largest publicly traded brokers in the world. In his opinion, this may lead to changing trends in the smartphone market.
Consumers are dissuaded wybuchającymi phones decided to increase orders for new smartphones Apple. According to early reports, the demand for the iPhone around four times more than in the same period a year ago.
– Successful experience of sales of Apple, of course, supports Samsung is in trouble, says analyst Christopher Wańczyk from office of a broker, ING Bank. – Especially since the U.S. government encourages its citizens to stop to use the Note 7. The problem of exploding phones also saw an airline that banned the making of these models on the plane. Due to the fact Apple with their fleet of phones can be a good alternative for the consumer who appreciates quality and high technology, which subsequently may lead to the restoration of the former share in the competitive smartphone market,” he says.
In mid-September, Apple scored the largest weekly growth assessment of his actions in 2011 – their value soared to 11 percent. The value of the company increased by 63 billion dollars. For comparison, the value of Samsung stock within two days decreased by 11 percent. – this result has been since 2008. The valuation of the company fell by more than $ 20 billion. This is not the end. Analysts expect that Apple may go back to historic peaks.
Is a stone from the heart of Tim cook. – No apparent changes to the previous iPhone models, the lack of innovation, but also disappointment, in particular, the sale of watches Apple Watch ciążyły shares of the Cupertino giant. With help came, however, Samsung, who, wishing to win Apple has made a fundamental error and not dopracował model Note 7 – notes Boris Stas.
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