was confirmed earlier forecasts – Samsung scored 7 consecutive drop in profits, which is not optimistic for the future, the more that soon Apple will launch new versions of iPhones.
The latter just so important that the results of the sale of smartphones Samsung’s top models are indirectly dependent on the sales cycle … iPhones. During the quarter immediately after the premieres of new Apple smartphones, Samsung sold worse. Their sales are growing mainly in quarters that are far from September, when Apple starts selling new versions of iPhones.
Meanwhile, when traditionally the Samsung should show strong increases in sales, the Korean company tripped up the leg – Operating profit mobile division fell by 37 per cent., and the gross margin from 15.5 to 10.6 percent.
This means that the average selling price of Samsung’s smartphones fell by 10 percent. to less than 300 dollars. Recall that the iPhone is the average ASP of $ 662.
The media speculated that it was the Galaxy S 6, which was to sell worse than expected. The truth may be somewhat different. Samsung released in April 2015. New versions of the Galaxy S – Flat and Edge and it turns out that totally przestrzelił demand for both models. He hoped that it will sell 4: 1 compared to the version of Edge, meanwhile, reportedly is 2: 1. As a result, the market is flat too many models and not enough Edge models.
Anyway, wanting to defend the lost time in the quarters, it should be cool, Samsung wants to lower the price of the Galaxy S 6 (both Flat, and Edge) to fight some of the new iPhones in the fourth calendar quarter of the year.
The course would add to this new Note’a, which will likely be unveiled as early as 13 August in New York.
I wonder if it will bring the expected results.
No comments:
Post a Comment