In the new advertising campaign of the Samsung Galaxy S7, in addition to Jeanne Jędrzejczyk, which previously advertised the mobile equipment of the brand, there are acrobat May Kuczynska and rally driver Kuba Przygoński. The event, held under the slogan “Become a legend”, produced and implemented company Leo Burnett, Dynamo and Starcom.
the Heroes of the campaign should reflect the different properties associated with Samsungiem Galaxy S7. May Kuczynska, world champion among juniors in akrobatyce air, symbolizes energy rally driver Kuba Przygoński, the participant, in particular, of the Rally ” Dakar – resistance, while Joanna Jędrzejczyk, while the MMA fighter Joanna Jędrzejczyk – adrenaline.
In the campaign are also accessories for upgraded smartphone: the commercials Have Kuczyńską – wireless charger in the ad with Cuba Przygońskim smartwatch Gear S2, and is not Jędrzejczyk glasses Samsung Gear VR.
Joanna Jędrzejczyk ambasadorką marketing Samsung mobile devices were in the beginning of this year, in the first campaign with her participation was increased Galaxy A smartphone, smartwatch Gear S2, Galaxy Tab S2, as well as headphone Level.
For the concept and creation of new campaigns responsible Agency Leo Burnett, which advertising support Samsung in our country has gained from Cheil Russia. Spots produced production house “Dynamo”, and for the planning and purchase of media, is responsible media house the house the old Man.
advertising is conducted on TV, in cinemas, online and point of sale (POS-materials).
Samsung Electronics is not showing, how long will this campaign.
more details: Samsung Galaxy S7, Samsung Gear, May Kuczynska, Kuba Przygoński, Joanna Jędrzejczyk
No comments:
Post a Comment