 2013-10-21 11:27 | Price | Samsung | Android | smartphone | advertising Kan | Sledzik Google Bookmark Print Share |
Samsung Electronics Poland custom promotional campaign launched its flagship smartphone Galaxy S4, for the first time in the history of the company deciding to introduce measures gamifikacyjnych. The campaign will be conducted entirely in social media.
completing another task S4YOU special application on Facebook, users may earn virtual points to enable them to win great prizes. Through play, readers can explore the fascinating world of innovative solutions Galaxy and application mechanism encourages them to share their results with friends and impressions.
– Innovation is present not only in the products and philosophy of Samsung, but also implemented our advertising campaigns. Gamifikacja is one of the most significant global trends in the modern way of thinking about communication that especially in digitalu has long ceased to be a one-sided message. Thus, what we are particularly keen to build a dialogue with consumers, bringing in his life the value added by the utility or fun – said Justin Broc?awik, Online Marketing Specialist, Samsung Electronics Poland.
Samsung Galaxy S 4 eye Telix.pl (video)
Gamifikacja (called gamification), otherwise known as grywalizacj? of mechanics is the use of video games or role-playing to increase the motivation and commitment of people in non-gaming situations, for example in the study, group work or for promotional purposes . For applications S4YOU build interest in learning about the Galaxy S4 is such ranking of the best players in which you can compare your achievements with your friends, special decorations awarded for progress in the competition, and above all gain virtual points GalaxyBucksów. They are a virtual currency that can be redeemed for prizes by participating in the auction or “buy” them directly.
the application that on its platform, the company has implemented gamifikacyjnej Gamfi, you can use S4YOU by clicking the tab on the profile facebookowym Samsung Electronics Poland: www.facebook.com / SamsungPolska.
source of Samsung
CAN
| Tags: | Samsung | Android | smartphone | advertising | Sledzik Google Bookmark Print Share |
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