Galaxy S4 already in Poland - Business Pulse

Samsung introduces today announced the latest model, the Galaxy S4. His debut will be linked to the opening of the Samsung showroom in Warsaw Arcadia. Introducing yet another premium model, Samsung wants to take on more and more pronounced interest in top-line in Poland, the most expensive models.

– Galaxy S4 has set the standard for future smartphones. The previous version of the smartphone Galaxy achieved record results – within 100 days sold in the world in the number of 20 million copies. We hope that the new Galaxy S4 is at least comparable result – says Maciej Filipkowski, vice president of Samsung Electronics Poland.

Galaxy S4 is even more personal than its predecessor, the S3 automatically tracks the user’s eyes, and when he is not looking out on the screen, just stop playing the video. No need to remove gloves to use it – Air View feature allows you to look at the e-mail without touching the screen.

– In my opini on, the Samsung Galaxy S4 is destined for success. It has several advantages – very strong and popular brand of smartphone, developed successfully by the previous model. Very good technical capabilities. Very strong communication support and availability of the product (which can not boast of competition, even if the market is still absent HTC ONE) – says Marcin Gruszka, a spokesman for the network operator Play.

The top ten rankings of products online compared the cells are almost Samsung themselves, here and there will be Sony, Nokia, and HTC, the iPhone is usually in the number 10 During the year, Samsung increased its market share in smart telephones by 11 percent. , Nokia – lost 5 percent., Gives MEC United States, based on data for 2012. Samsung is a market leader with a 32-percentage shares in 2012.

– At the moment, more than 50 percent of all smartphones purchased in the country are products Samsung – says Maciej Filipkowski. < /P> Equipment manufacturers use marketing trick – promoting premium products, but the best selling mid-range phones, the best in offers operators “for the buck.”

– the so-called dominant models. middle and lower shelves. The only exception is the Samsung Galaxy S III, which reaches very high sales results. We expect that the Samsung S IV is at least as good results as its predecessor, despite stronger competition than a year ago (the flagship models of the Sony Xperia Z and HTC They are much more dangerous competitors Samsung, than last year’s models of the Sony Xperia S and HTC One X).

Apple iPhone is also in Poland, his loyal clientele, but popularity is not as high as in Western Europe because of the price. In general, the iPhone (the most popular model at the moment) is in our top ten sales – says Konrad Frost of Polish PTC (PTC), the network operator T-Mobile.

reigned in the Orange network in the past the Nokia E52, a relatively simple model of hard za?apuj?cy to the definition of a smartphone. Behind her was the Nokia 500, this has a large color display.

– This is an interesting result, which shows that the Poles have a great sentiment and confidence in the brand – says Wojciech Jabczy?ski, a spokesman for the Orange network operator. MEW

– best selling inexpensive smartphones. But keep in mind that the choice of an important element of it is not only the particular phone model, but its availability in the bonus offer. It is a process closely related – customers choose the offer that best suits them, and then derive from the available phone that promotion. For Samsung Galaxy S4 will be higher shelf price of smartphones.

Based on the experience of the introduction of its “predecessor”, the Samsung Galaxy S3 may be expected that it will be enjoyed popularity among the business offers customers and individuals benefiting from the higher tariff plans who use their phones working on Android – Arkadiusz Majewski said the press office of Plus network operator.