Ative second GALAXY? Samsung changed their names ... - Computer World (press release)

Michael Scratching

topics:Ativa

Book, Ativa One, hardware, computers, PC, PCs, rebranding, Samsung, technology, Windows

Today, if someone speaks of smartphones and tablets in a series Galaxy , you know immediately that it was a Samsung device with Android on board. Soon, the same will be the case for devices with Windows. Mainly PCs, but also is applicable to tablets and smartphones.

better remember that Samsung Ativa = Samsung with Windows .

rebranding was announced yesterday, and all indications are that in the first phase will cover the North American market (the local branch of Samsung has released a statement releases). Global communication has not yet waited, but his appearance is rather a matter of time. It’s unlikely that Samsung has decided to maintain a dual name for different markets. It would be a marketing disaster.

yesterday presented two new Samsung laptops with Windows already Ativa Books

Each new laptop with Windows placed on the market will be marked Ativa Book , the tablet as Ativa Tab and desktop All-in-One PC as Ativa One . In addition, it is expected that most computers now offered under different names over time will be according to the key “a convert”. The following table presents will look exactly like the change in nomenclature.

To show that rebranding is not a joke and presented two of the latest Samsung notebooks today are on the market already introduced under the new brand. They will be Samsung Ativa Book 5 , and Samsung Ativa Book 6 – both of course with Windows 8

worth noting that Ativa is an anagram of the Latin word meaning VITA life. The first products from the Ativa is presented in the autumn in connection with the release of Windows Phone 8 (smartphone Samsung Ativa S) and Windows RT (Ativa Samsung Tablet Tab), and Windows 8 (Tablet PC Samsung Ativ Smart PC Smart PC Ativa Pro) .

every rebranding at the beginning will probably be a little confusing. On the other hand Ativa brand seems to be clear and easy to remember. Much easier to comprehend the different formula than the Series X XXX.

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_{Photo / Source: Samsung}